15 Best Email Marketing Services for eCommerce 2021 – Having a huge email list might be just what you need to take your business to the next level. Email marketing has been around for years now and is improving as time passes by. The vast number of email marketing service providers has brought competition into the niche and in a positive sense, the competition has resulted in each company trying its best to be unique by coming up with technologies embellished with unique features of its own.
Email marketing doesn’t just get you sales, it also helps to build loyal customers and an audience whom you know you can reach out to for anything, be it honest reviews, surveys, etc. Keeping an email list will help you build a strong relationship with your customers.
What Is An Email Marketing Service?
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An email marketing service is simply a platform, software, or tool which enables you to get your intended message across to your customers via email. These services or software are packed with features that will handle automation, subscription, notifications, campaigns, monitoring, sales, email communication, integration with other marketing software, and analytics.
The importance of implementing an email marketing service in any size of business cannot be overemphasized. Some of the benefits of email marketing include:
· It helps to build a strong relationship with prospects and customers. An email marketing software will help you send freebies via emails to your new signups, it will help send compliments and season greetings to your customers in an automated manner, and it will help you communicate with your followers easily.
· Email marketing services will help introduce new products to all followers of your eCommerce business.
· It will help send newsletters across to all your followers
· It will also help remind your potential buyers of their pending or yet-to-be-completed transactions.
· It is cheap and easy to use.
The services provided by most email marketing software or platforms usually overlap and as such, it is usually difficult to pick which one to go for. In this article, 15 of the best email marketing software available on the market will be reviewed.
15 Best Email Marketing Services for eCommerce 2021
Hubspot is very easy to use. It comes with several templates which you can use as the basis for your email, or you can just start from scratch you don’t have any use for the templates. The templates allow you to add all different kinds of assets such as text, images, dividers, buttons, etc.
The text editor is also very to use. It is optimized to be fast and very user-friendly. Hubspot allows you to preview your email design based on different recipients, platforms, devices, or email clients like Apple Mail, Office 365, Outlook, and Gmail.
HubSpot allows personalization. You can personalize your content based on parameters like user’s device, geographic location list segment, and merge tags such as the recipient’s first name. Hubspot has a free package but to get the best out of this, you will have to upgrade to their Marketing Hub Starter Package priced at $50/month.
· Full-featured CRM
· Mobile optimization
· Automated sequences
· A personal calendar that can help to schedule appointments
· Form builders
· Gmail extensions that allow the tracking of sent emails and automation of outreach
· Phone and email support
· Inbound lead
· Ad analytics
SendinBlue is packed with modern email marketing tools to make things easy and simple for you. It comes with a free plan that allows you to have unlimited contacts and send 300 email newsletters in a day. There is an option for upgrade to higher tiers. Their lite plan starts at $20/month and allows you to send up to 40,000 emails per month without ascribing any daily sending limit to it.
Sendinblue applies artificial intelligence and machine learning in the sending of emails at a time of the day that will maximize engagement. With their free platform, you can create your templates, opt-in forms for your website as well as automated welcome emails. One of their best features is their email automation workflows that allow you to set triggers on your website.
They have five main plans of which one is free to use, 3 of them have a price range between $25 and $66 per month, their enterprise plan requires a customized quote.
Moosend allows you to automate your emails, build your email list with ease, personalize your contents and also automate other tasks so that you can focus on what’s more important. Moosend comes with an automation feature called “Recipes” which are pre-built automation templates. It allows you to automate messages through customer engagement, upsells, and customer loyalty
Moosend has drag-and-drop email templates built into their campaign builder. This tool allows you to add assets like images, social icons, text blocks, etc. Some other notable features of Moosend include:
· Landing Page Builder Tools
· Automation Workflows
· Custom Opt-In Forms:
· List Segmentation
· Reporting Tools
· Customer Support
Moosend’s pricing varies with the number of subscribers in the email list. For subscribers under 1000, it is free and it comes with sign-up forms, reporting, and unlimited email sends. Their paid plans begin at $8 per month and increase with the number of subscribers
Omnisend unifies email marketing across popular social media platforms, push notifications, text, Whatsapp, etc. They are one of the best tools for e-commerce sites in that the software is designed to understand website browsing behavior as well as the user device preferences. This will allow you to track the actions of users on your website and can also automate welcome emails, abandoned cart emails, and post-purchase messages.
Omnisend integrates efficiently with all the top eCommerce platforms, the likes of Shopify, BigCommerce, WooCommerce, Magento, etc. Their Standard Plan costs $16 per month and will allow you to send 15,000 emails/month along with access to automation features like interactive signup forms, boxes, and pop-ups, SMS notifications, product recommendations, and email elements.
5. Constant Contact
Constant Contact offers a great user experience and also simplifies email marketing. For a start, it provides a lot of options for the importation of email contacts. These methods include copy-pasting, bulk upload from a file, and importation from third-party apps like Gmail, Outlook, etc.
Their email design tool uses element blocks and drag and drop functionality to make things super easy. They have a ton of pre-made templates from which you can choose when creating your email, or you can just start from scratch if you want to.
It is also packed with other features like mobile-responsive emails, personalized emails, email automation capabilities, and list segmentation for targeted emails. They have reliable customer support which is available over the phone and live chat.
Constant Contact offers a 60-day free trial and also has two subscription plans; email and email plus. The cost of each plan varies with the number of emails added to the account. Their cheapest plan begins at $20 per month for 500 contacts.
GetResponse main target is on eCommerce sites and webinars. They are packed with tools that can help you excel in both aspects even with their starter plan. They offer other services like email marketing campaigns and high-converting landing pages. One striking feature of theirs is the Autofunnel which is a tool packed with more than 30 pre-made email templates, landing pages, and sales generation sequences.
Other features include drag and drop email design tool, option to automate email with blog digests, mobile-friendly emails, and dynamic content which is based on segmentation of customers. They have a reliable customer support which is available over email and live chat.
GetResponse does not have a refund policy for paid plans and their pricing is based on the number of contacts added to your list. The least expensive plan begins at $10.50 per month for 1,000 contacts. They offer a free trial and no credit card is required before using it.
Mailerlite is easy to use and has a good user interface. Their email designs are responsive and their customer support is top-notch. They have a free plan which comes with limited features and is only available if you have less than 1,000 subscribers on your email list.
The free plan allows you to send 12,000 emails a month. To gain more from Mailerlite, you will have to upgrade to any one of their flexible tiered plans. An upgrade to their $10/month plan will grant you access to all their premium features such as embedded forms, pop-ups, and a landing page builder. Other notable features include:
· Ecommerce integrations with the top platforms
· Email surveys
· Template Gallery
· Landing page builder
· 24 hours customer support through email and Live chat
7. Pabbly Email Marketing
Pabbly offers full marketing tools for building online forms, email marketing, subscription billing, and the cleaning of an email list. All tools are provided at an affordable rate.
With Pabbly, there is no restriction on features like emails autoresponder, list management, marketing automation, segmentation of subscribers, etc. whether it is a paid plan or free plan.
Notable features of Pabbly include:
· Drag and drop email editor
· More than 500 Email templates
· Subscription forms
· MX cleaner for removing invalid emails from the list
· Automatic sending of follow-up emails
· Email scheduling
SendX is affordable, easy to use, and has what it takes to take your email marketing to the next level. SendX allows you to send unlimited emails to subscribers and you are charged based on the number of subscribers. You can optimize your email based on time zone, email client, domain name, ISP, etc.
You are also provided with a heatmap report for your campaigns. Common features include email templates, drag, and drop email editor, forms, and popups.
Their pricing is based on the number of subscribers. The cheapest plan starts at $9.99 for a monthly subscription or $7.49 per month for an annual subscription for 1,000 subscribers. A 14-day free trial is available.
Aweber has superb customer support along with its cool email marketing tools. AWeber’s basic features include:
· Drag and drop email builder
· More than 700 pre-built templates
· Email analytics
· A/B testing
· Sign up forms
· Third-party integrations
· Subscriber segmentation
· Reliable customer support via email and live chat
Pricing is based on the number of subscribers you have on your email list. Their cheapest plan costs $19 per month for 500 subscribers.
ActiveCampaign will allow you to run Broadcast emails, targeted emails, scheduled emails, triggered emails, autoresponder emails, and email funnels easily. It also supports integration with apps like WooCommerce, Shopify, Facebook, Stripe, Zapier, Unbounce, PayPal, and 250 more.
Their cheapest plan costs $15 per month for 500 contacts.
MailChimp has been around for a long time now and they have upgraded their services by including landing pages and useful ads tools. They provide email marketing service of good quality and they are best for starters. Their basic features include:
· Basic templates
· A/B testing
· Behavioral targeting
· Event-based automation
· Retargeting capability
· Custom branding
· 24/7 support
Their cheapest plan costs $9.99 per month for 50,000 contacts.
Benchmark is easy to use and is packed with useful features that will boost your business. Its features include:
· Intuitive email builder
· Advanced automation campaigns
· Survey tools
· Opt-in pop-ups
· They integrate with over 300 services.
Benchmark can be tested for free. Their premium plans start at $13.99 per month.
Mailigen is cloud-based. They provide high-quality email marketing services for businesses of any size. . Its features include:
· Email list segmentation
· Email automation
· Campaign analytics
· Sign-up form builders
· Pre-made templates
· Online surveys
· Drag and drop editor
· Open API functionality
· Integration with plugins like Zapier and WordPress, e-commerce platforms, and social platforms.
Pricing is based on the number of subscribers you have on your email list. Their cheapest plan costs $10/month for 500 subscribers.
Automizy is known to improve open rates by 34%. It is packed with all the tools that you will need to run a successful email marketing. Its features include:
· Email automation
· Campaign building
· Forms creation
· Email templates
· Automatic resending of campaigns to non-openers
· A/B testing etc.
Pricing is based on the number of subscribers you have on your email list. Their cheapest plan costs 49 per month.
Klaviyo has all the modern features required to make email marketing easy, with some focus on analytics. Both free and paid plans have the same features. Its features include:
· Drag and drop tools
· Customer segmentation
· Email automation options
· Sign-up forms
· Dynamic content
· More than 120 one-click integrations with social media apps
· A/B testing
Pricing is based on the number of subscribers you have on your email list. Their cheapest plan costs $20/month for 500 contacts.