10 Quick Tricks To Expand Your Marketing Reach On TikTok – Learn the best TikTok marketing strategies to expand your marketing reach.
Nowadays, we’re living in the digital world, and everything is growing into the internet and social networks. TikTok is one of the hottest social media platforms in the world, it has 800 million active users every month, and 500 million users use this app at least once a day.
If you use the TikTok app, you can do lots of activities to entertain your audience. For instance, TikTok offers lots of features like a duet, lip-syncing, dancing, comedy, and memic videos. It’s now reaching more than 150+ countries in 75 languages.
TikTok is not only for entertaining people, and it is also a powerful platform for brand promotion. If you’re a marketer looking to increase your sales, TikTok is one of the best places.
Here are 10 quick tricks to expand your marketing reach on TikTok!
Table of Contents
1. Understand The Platform
The first and foremost strategy on every social media platform is clearly known about the platform. By tracking what type of content works on TikTok, how other people use this platform, how to interact with other users on the platform, and more.
TikTok is entirely fun and visually attractive content, and lots of people use this platform for their entertainment. If you aim to reach a younger audience, TikTok is the perfect platform. Because most users on TikTok are aged between 16 to 24 years.
When you enter TikTok’s trending page, you will find lots of videos with hit songs. So, you can use this strategy for your videos to quickly reach your brand to a TikTok explore page.
2. Set Up Your TikTok Business Profile
Like any other social networks, TikTok business account helps you to get more features such as:
- Track your profile engagement.
- Get a TikTok advertising feature.
- Know the real time performance of your account.
- Get the ability to find and post trending and relevant content.
How to get a TikTok business account?
Step 1: Go to the TikTok app and tap on the “Me” icon in the bottom right corner.
Step 2: Click the three vertical dots icon in the upper right corner.
Step 3: Tap manage my account->Switch to a pro account.
Step 4: Choose the business category that fits your TikTok account.
Step 5: Tap next
Now you can access your TikTok pro account to explore the in-depth analytics of your account anytime.
3. Optimize An Attractive Profile
The profile is one of the most simple and essential strategies to get a first impression and grow your audience. When people see your video on their TikTok For You page, they quickly visit your profile. Even before following any account on TikTok, most people first watch their profile.
You have a lot of options on TikTok to impress your audience, they are:
- Username – Add your brand name as your username that is easy to read and remember.
- Profile picture – Use your brand logo as a profile picture.
- Short Bio – Add a short description of your company and brand with clickable links.
4. Create Fun And Interesting Content
Creating your own content is one of the best and inexpensive ways to promote your brand on TikTok. TikTok contains several contents, but funny and creative videos are more and more engaging.
The biggest advantage of the TikTok platform is that you don’t need to make highly polished content. You can use your smartphone and start capturing. For instance, the Lush company shows off their products via fun video demonstrations with effective music.
Therefore, you need to create light hearted videos that clearly describe your products to authentic followers.
5. Focus On The Perfect Time
Post content on peak time is an essential marketing strategy to reach your product or services to a massive audience. Once you start creating content on TikTok, you should focus on when your audience is active online and what is the best time to post content on TikTok.
Similar to other social networks, you have to follow consistency to gain more attention. So, you should start posting content 3 to 5 times per day and rapidly increase these counts.
According to the data, the world’s best time to post content on TikTok is 6 to 10 am and 7 to 11 pm.
6. Promote Hashtag Challenge
Hashtag challenge is one of the powerful strategies to promote your business on TikTok. According to the research, the TikTok hashtag challenge has over 8 billion views. Challenge is the popular feature on TikTok to experiment with your product through videos.
The hashtag challenges help you to encourage TikTok fans to create and recreate content and add your branded hashtag with your videos. It is an effective way to reach your product or services among the huge audience and increase your TikTok profile engagement.
The chipotle company was the first branded hashtag challenge on TikTok. They create the #GuacDance challenge, and it has gained over 1 billion views.
7. Create High-Quality Videos
Posting highly engaging and quality videos gets the opportunity to receive more visibility to your TikTok profile. If your video quality is low, people will quickly swipe your videos and watch other users’ videos.
The few seconds of your video decide whether your video gets attention or not. It is important why your videos need to have good quality and highly engaging content.
Therefore, capture your videos in a bright place and add clear sound effects. It can help you to reach a massive audience and receive new followers to your profile.
8. Take Advantage Of TikTok Ads
TikTok took a while, but it has finally introduced advertising features on this platform. Here are some TikTok advertising options that will help you to promote your brand to a massive audience.
- Hashtag Challenge Ads:
Through hashtag challenge ads, you can get more user engagement within a short time. It is a banner type of ad, and it takes users to the rules and instructions page of your challenges.
- Brand Takeover Ads:
With TikTok brand takeovers, you can create images, GIFs, and short video clips and add landing pages and hashtags challenges. It takes only one brand taker per day per category.
- InFeed Native Ads:
It is similar to Instagram story ads, and it allows multiple options such as app downloads and website clicks.
- Branded Lenses:
TikTok brand lens videos are similar to the Snapchat 2D, 3D lenses, and face filters for photos and video.
9. Partner With TikTok Influencers
Influencer marketing is an excellent opportunity for brands to reach potential customers. It is a type of marketing that targets industry leaders and experts to drive mass brand messages and generate sales.
Usually, TikTok influencers have a larger following and different content ideas. Most people made their purchase based on the influencer’s ad celebrities’ recommendations. So, working with TikTok influencers can help you to build a connection with trusted users.
10. Keep An Eye On TikTok Analytics
Want to know the performance of your TikTok profile? You can use TikTok inbuilt analytics tool to track the success!
But you need a TikTok pro account to access your analytics. Once you finish switching over to a pro account, TikTok will start to track your profile and videos’ data over the last 7 to 28 days.
You can access the overview, content, and followers tab to get better results for your account. It will help to develop your marketing growth and content style based on the results.
Whether you’re an individual or business owner, these 10 tips will help you to promote your business to exact followers and potential customers. If you try new ideas and post your content regularly, you can connect to an engaged audience!