7 Easy Branding Tips for Small Businesses. Starting a small business is filled with peril. A key to success though is building a brand that customers recognize and instantly know what it stands for. Here are seven ways that a small business can build a brand.
1. Having a professional website should be a top priority:
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The internet has become the primary source of information, especially for people who are looking for businesses from which to purchase goods and services. A professional, intuitive, interesting website will leave a good impression in the minds of potential clients.
2. Small businesses need to be savvy to search engines:
Having the world’s best website is great but will not enhance a brand if it is too hard to find. Generally, if a link does not show up on the first page of search engine results, consumers will not find the page. Be aware of what keywords people who are interested in your business will use and try to optimize your website to match those words and phrases.
3. Blogs can drive customers to a business and also help with search results:
Giving people frequent and interesting content to read will keep the name of a business in mind and help create positive impressions. Blogs are easy and cheap to produce. Blogs are also a useful way to enhance rankings on search engine results because the frequency of keywords will be greater.
4. Starting with a niche will enhance the brand:
Many businesses fail because they start off with too broad of a focus. By working on a small segment of the market, a new business can establish a high-quality reputation in that area. After conquering a given niche, the brand can be expanded to other similar areas. A stage-by-stage strategy will limit the chances of failure.
5. Relying on only one marketing avenue can be risky:
Instead, use as many different avenues as possible to build the brand. Advertising in local papers, telephone directories, and through direct mailings are all complimentary to a core internet-based marketing strategy. These forms of traditional advertising can also be used to drive traffic to the website.
6. Brands can be damaged as easily as they can be helped:
The death knell for a small business is getting a bad reputation for poor service, poor products, or poor execution. Perhaps the most important part of being a small business is delivering what was promised when it was promised, and how it was promised. Exceeding expectations is the surest way to win repeat customers.
7. Negative publicity is harmful and needs to be dealt with swiftly:
Businesses need to be aware of what other people are saying of them, especially if the opinions are negative. Setting up search engine alerts for the brand name is an easy way to track the news around the brand. If something unflattering appears, the small business must get in touch with the unhappy party and try to fix the matter.
Building a brand is an on-going process. No small business starts with a great brand, but none of the great brands today started as great brands either. Through hard work and constant attention to the details of running a business, a new small business can build a brand that customers know, trust, and rely on for their needs.