Creating a product is one thing but, packaging is a big thing that has a great influence on the retail market. If you have no idea about the retail industry and how can you get the best packaging for your products, then you have come to the right place. Here, I will take you through 10 steps to package your products for the retail market and tips to succeed in the retail market:
10 Steps to package your products for the retail market and tips to succeed
Table of Contents
Step 1: Know your targeted customer
The first step is to identify your targeted audience. You should have knowledge about your targeted customer. What does your customer want? What kind of customers use the product that you have created? What type of customers are more likely to buy your products? In which place you will find your targeted audience? Keep gender, place, language and likes and dislikes of your customers in mind while creating the products’ packaging. Provide all the detail to the graphic designer and the packaging supplier so that the best and accurate packaging can be created for your products.
Step 2: Identify your retailers and distributors
The second step is to identify your retailers and distributors. The distributor will buy the products and resell them to the retailers. Retailers sell the products to the customers. The requirements of the distributors and the retailers are very different and the designer must know whether the customer is a retailer or a distributor. What are the specifications of the packaging? What is the required quantity and weight? Identify the retailers and distributors and get your packaging designed according to their specifications.
Step 3: Know where your products will be displayed in the store
After identifying your retailers and distributors, it is important to know where your products will be displayed in the store. Products are mostly placed on the shelves when they reach the retail market. You can ask your retailer about it. It is important to choose the packaging design, size, and material after knowing where your products will be displayed in the store.
Frozen products are placed in the freezers while other grocery items are placed on the shelves. Keep it in your mind that which side of the product will be displayed to the customer. Get attractive and appealing packaging for your products that can capture the customers’ attention.
Step 4: Identify the needs of your product
The fourth step is to identify the needs of your products. Know your products and decide which kind of packaging will support your products the best. Ask yourself if the packaging can extend the shelf life of your products? If the packaging can really support your products during the shipping and handling process? Make sure the packaging material should be strong enough so that the quality of the products does not deteriorate. Is the material suitable for your products? Would the printing ink affect the quality of the food?
Step 5: Identify your demands and expectations
Once you have identified the needs of your products, now identify your demands and expectations. Every brand owner has some needs and expectations. Ask yourself what kind of packaging do you want? Think outside the box and identify your demands. What are your needs related to the design, size, style, storing and shipping etc.? Do you want customized packaging? Do you want the extra protection of your products? How many boxes do you want for your products? Identify your demands and do not forget to talk to your designer about your needs. Designers can better cater to your needs.
Step 6: Budget for your packaging
It is the most important step. Without this step, you cannot move further and you cannot even get your packaging designed. Budget is the first and the most important thing that you need to decide. Make sure you have enough money for your packaging needs. If you want to succeed in the retail market, you would need to invest. Set your budget carefully. The investment in the packaging is not a bad deal because it would give you long term benefits. If you have set a budget for your packaging, it would be easy for you to choose the right type of packaging material and the packaging company that lies under your budget.
Step 7: Choose the packaging supplier carefully
The next step is to choose the packaging supplier. A lot of people rush into calling the packaging suppliers without having prior knowledge. Make sure to complete all the steps before you choose the packaging supplier. Be very careful in choosing the packaging supplier because a packaging supplier can have a significant impact on your business and on your customers. A packaging supplier is the one that can get you the best packaging of your products. Make sure the packaging supplier you are going to choose is fully-registered, authorized, reliable and well-known. Talk to the packaging supplier and discuss your budget, all of your needs and the needs of your products. If the packaging supplier can meet all your needs and expectations, then choose that packaging supplier.
Step 8: Get the agreement done with the packaging supplier
Once you have chosen a packaging supplier, do not waste your time and get your agreement done with the packaging supplier. It is very important to have the agreement documented, you should never rely on the verbal agreement. Get it written so that you do not face any issues in the future. Make sure to know all the terms of the supplier before placing your first order. Get the agreement signed from both the parties and make sure to mention the period of contract and price of the packaging on the agreement.
Step 9: Graphic designs for your packaging
Now you have chosen the packaging supplier and all of the document work has been completed, focus on the graphics of your packaging. If you have any demands regarding the graphics, discuss it with the packaging supplier and they can give you better advice about which packaging design is the most suitable for your products. The graphic designer can turn your dreams into reality once you have discussed everything with them. There are thousands of styles that can be made but choose a design that best represents your company and your products. Graphic designs will enhance the look of your products and customers will be attracted by the visuals of your packaging and hence your products will stand out in the retail market.
Step 10: Finalize the design and type of packaging
Choosing the right type of graphics is not all that you need. There are some other things as well like choosing the size of the packaging box, material, colors and design. Which type of shipping container do you want for your products? Well, there are thousands of unique ways to design your packaging boxes. The packaging supplier can also make customized packaging boxes according to your needs which will stand out in the crowd. Make sure to finalize the design and type of the packaging so that you do not get any unwanted surprise at the end of the day.
Tips to succeed in the retail market
Everyone knows that competition in the retail industry is very strong. Getting in the retail industry and making your name is not that easy because the trends and the marketing strategies are changing with every passing day. The popular and renowned brands that you see in the retail market have reached there after careful planning and with marketing tactics. If you lack the knowledge of the retail industry and enter the retail industry without any prior knowledge, then your competitors can catch your customers because they know more than you. No matter how better your products are from your competitors but if you lack the business tactics, you can’t survive in the retail industry. Well, there is no need to worry because there is a positive side to the changing trends in the retail industry. The changing trends in the retail industry offer you unlimited opportunities to gain customers and make a name in the retail industry. You can strengthen your business by using all these trends.
To get success in the retail market is not that easy but if you follow all these steps, you can at least get high-quality of packaging for your products. Do not forget to maintain the quality of your products and choose the retailers carefully so that the sales of your products can increase. For your high-quality products, choose custom retail packaging that can cater to the needs and specifications of your products. It can be the best and personalized packaging for your products that will help your products to safely reach the retail market. Customized retail packaging will also save your products from the damage that can be caused during the delivery and shipping process. Follow all these steps and tips and you will soon make your mark in the retail market.