6 Steps to Start a Coupon Website with WordPress and Tips to Succeed

6 Steps to Start a Coupon Website with WordPress and Tips to Succeed

Advertising, Business, eCommerce, Marketing

Are you looking for how to start an online coupon business like Groupon? If yes, read on…

In this post, we will show you how to start a coupon website with WordPress. Her you will see how to install wordpress coupon plugin, wordpress coupon theme and where to get coupon codes for your site.

A couponing marketing website is one of the best ways to create passive income. However, its profitability will depend on the traffic the site attracts. The traffic translates to clicks on the coupons, which earn you commissions.

There are many content management systems where you can build your website. But WordPress is secure, easy to use, versatile, and SEO-friendly. With no expertise in coding, you can quickly have your coupon website up and running profitably.

How to Start a Coupon Website with WordPress

Table of Contents

Here are the steps you can take to create a profitable coupon website with WordPress.

1) Choose an Offer

You need to find a web hosting service with the best offer in terms of price and services. A web host provides storage for your website’s files, images, and content. With so many providers in the market, choose a host that makes your website easily manageable. There are WordPress hosting services available, which are exclusively for working with WordPress websites.

Consider the speed of the web host. The ideal server response time is under 200 milliseconds. Check the quality of their customer service, a team that can respond timely to your questions will save you from frustrations when setting up your coupon website. Its uptime should be over 99%. Choose an offer that accommodates your needs and allows for growth.

2) Find a Niche

The coupon market is quite competitive. More people are shopping online, and coupons provide an easy way to save some bucks. Being a Jack of all trades may not be the best idea. You will make more money if you focus on one market.

Find a marketable niche that has less dominance from established coupon marketing companies. If you choose to focus on fitness products, for instance, you can exhaustively find the best affiliate programs with juicy coupons to make money while providing your customers with value. It will make your coupon site reliable and create loyal followers.

3) Buy a Domain Name

A domain name is an address that provides access to your website. It is different from a web host, but they can only work alongside each other. The web host contains the site’s content, which cannot be accessible without the domain name. And a domain name would be useless if there is no content behind it.

You can buy a domain name from the same company offering the web hosting service or from a different company. In the latter case, you will need to change the Domain Name System (DNS) settings. Create a name with your targeted keywords. It could mention your niche and have the name ‘coupon.’ Check the availability of the name in a domain name registrar company.

4) Build Your Website in WordPress

Most web hosting companies provide a quick and direct way to install WordPress to your site. Log in to the hosting account, locate the WordPress script, and you can begin building your coupon website. You can also install WordPress manually to your host by downloading the latest version from WordPress.org.

Get a theme that is easy to navigate. You do not want to distract your visitors with too many features. Excessive details could also slow down your site, which could have your visitors leaving without clicking the links. WordPress also provides coupon related themes that are easier to use. Install WordPress plugins for additional features such as a social media share bar.

5) Include Signs Up for an Email List

The success of any website is in having a sizeable email list. It increases the use of your coupons. You can provide special offers, make recommendations, and provide useful tips to your users and subscribers such as this blog post on couponing to save money. It increases your credibility, builds your following, and promotes loyalty.

Build your email list by having a signup feature. Encourage your readers to sign up for your newsletter. Use email marketing software to make the email list more manageable, for instance, Constant Contact. It will provide essential statistics such as click-through rates and email open rates that track your progress.

6) Initiate a Strong Marketing Campaign

There are numerous coupon websites, some well-established. A user-friendly website and catchy domain name are not enough. You need to make an effort in marketing for buyers to find you. For starters, optimize keywords in your content.

Take advantage of social media, such as Instagram, Facebook, Twitter, and Instagram. Share your deals consistently. Respond promptly to comments and questions on your posts.  And give valuable shopping tips to establish yourself as an authority in your niche.

Tips for Marketing a Successful Couponing Website with WordPress

A successful couponing website will not just earn you more money, but it will make it easier to close marketing deals with online businesses.

Your website will thrive on traffic. Ensure that you are proficient in SEO, or outsource the services. It will place your site at the top of the SERPs (Search Engine Result Pages). The more visible your website is, the more clicks you will get on your coupons.

Focus on link building. It will increase traffic to your site and rank you higher on Google. Create high-quality content on your website. Build relationships with bloggers and online businesses that are relevant to your niche. It will earn you some quality backlinks.

People love being on their phones and tablets, and will most likely use these devices when shopping. Ensure that the WordPress theme you choose makes your website mobile-responsive.

You will be using a lot of high-quality images in your coupon website. It means having large files that could slow down your site. You could reduce their size using WordPress plugins such as WP Smush Image Compression.

Ensure that your website does not have any broken links. Make your content shareable on social media and respond to comments on your posts.

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Read Also: 6 Amazing ways to Spend Less at the Grocery Store without Coupons


Starting a coupon website with WordPress is one of the easiest ways to succeed in your coupon business. Choose your web host wisely and ensure your website is user-friendly and mobile-friendly. Create quality SEO content, with a focus on a marketable niche.

Create an email list and find a marketing strategy that works best for your website. Be persistent and consistent. Follow these tips and eventually, you will position yourself as an authority in the market.

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Author: Simon RobertEasyInfoBlog is a multi-author blog. We have experts and professionals in various fields who share their ideas and expert knowledge to help you with your daily information needs. Thanks for reading!

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