Job Title: Global Marketing Manager
Employer: Veremark
Job Type: Remote
Location: United Kingdom
Salary/Rate: Not Specified
UK Visa Sponsorship: Not Available

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Description

• Lead marketing strategy and execution for Veremark’s whistleblowing product.

• Own the global marketing plan and dedicated budget for the product.

• Generate demand from new clients and increase adoption among existing customers.

• Plan and optimise integrated campaigns across email, paid media, organic search, webinars and events.

• Adapt marketing strategies to regional markets across APAC, the Middle East and EMEA.

• Collaborate with Product, Product Marketing and Sales teams to develop positioning, buyer profiles and messaging for HR, compliance, legal and risk audiences.

• Manage content planning and create landing pages, guides, case studies and sales materials.

• Develop keyword and paid search strategies to improve lead quality and marketing efficiency.

• Organise webinars and events, manage promotions and sales follow-ups, and evaluate performance.

• Build and optimise segmented email nurture campaigns and marketing automation workflows.

• Work with Account Management to drive cross-selling and customer adoption.

• Coordinate with regional Sales teams on campaign priorities, lead handovers and follow-ups.

• Track and report on budgets, demo requests, qualified pipeline, revenue contribution and customer adoption.

• Continuously test and improve marketing audiences, messaging, content, landing pages and nurture campaigns.

Requirements

• At least 5 years of experience in B2B marketing, demand generation or growth marketing.

• Experience in SaaS or a scale-up environment is preferred.

• Proven ability to manage integrated campaigns, budgets and measurable pipeline or revenue outcomes.

• Hands-on experience with email nurture campaigns, audience segmentation and marketing automation, preferably HubSpot.

• Strong knowledge of paid search, keyword strategy, content marketing and conversion optimisation.

• Ability to brief specialists and evaluate their performance.

• Experience managing commercially focused webinars and events with structured follow-up.

• Experience collaborating with Sales, Account Management and Product teams.

• Experience driving new customer acquisition and expanding existing accounts.

• Ability to work independently and coordinate campaigns across markets and time zones.

• Experience in APAC, the Middle East and/or EMEA is strongly preferred.

• Experience in whistleblowing, compliance, RegTech, HR technology or complex B2B sales is an advantage.

Benefits

• Remote-first work arrangement.

• Opportunity to work with a global team of approximately 200+ employees.

• Exposure to leading technology platforms in the People and Talent sector.

• Opportunity to contribute to a fast-growing company recognised in Deloitte’s Tech Fast 50 for the second consecutive year.

How to Apply;

Interested and qualified candidates should:
Click here to apply online for this job

Disclaimer

Author: Simon RobertEasyInfoBlog is a multi-author blog. We have experts and professionals in various fields who share their ideas and expert knowledge to help you with your daily information needs. Thanks for reading!