9 Unique Ways To Use Instagram Story Highlights For Business

9 Unique Ways To Use Instagram Story Highlights For Business

Digital Marketing, Social Media

Instagram is an excellent way organization, businesses, and people connect and engage through live videos, IGTV, shoppable tags, or posing images. The platform brings users various new spots to interact with others on social media networks. It enhances the experience of customers for many businesses and brands.

Instagram Story Highlights is one of the prominent features the platform provides, which builds massive attention since its release, and now it is used by 600 million profiles each day.

Here, we will share how to use story highlights on Instagram to promote your brand or business and capture the customers. Let’s jump in.

What Is It?

Instagram Story highlights are the collections of videos, images, and posts you have uploaded to your Instagram story earlier. Instagram stories disappear in a day, but your story highlights on Instagram stays permanently on your Instagram’s profile page. You can add or delete any posts in the story highlights at any time. The story highlights are seated above your feeds and below your bio section on the profile page.

How Will You Make It?

Before sharing your excellent content on highlights, you should know how to make them. The first step is to confirm that the auto-archiving feature on Instagram is turned on. If so, this feature archives and saves your every story automatically to the cloud or feed, thus avoiding missing valuable content.

Look at these points to get the archive feature:

  • Go to your Settings on Instagram.
  • Tap the “Story” option.
  • Turn on the “Save to Archive” option.

Once the “Save to Archive” option is switched on, making a story highlight on Instagram is your next step. To do this:

  1. Launch your profile and click the “Story Highlights” option underneath your bio section.
  2. Click the stories to add to your Instagram story highlights.
  3. Select a cover image and a title for your highlight to complete.

Now, you are all set.

Unique Ways To Use Instagram Story Highlights For Business

You can add all your stories in the Instagram Story Highlights, but it will not be appealing to your fans, and it doesn’t encourage any engagements. It is more successful if you contain more highlights that provide the various Instagram Story types you make. So, here are the nine unique ways to utilize your Instagram Story Highlights to grab followers and engage customers.

1. Show Your Products

Promoting your services and products in the Instagram Story highlights is the best way to boost your business & brand and engage with your audience. According to the platform, 70% of users land on a website or purchasing, after watching ads on Instagram.

If someone visits your profile and sees a highlight called ‘products,’ there is more chance to tap the product highlight to check your products and feeds. Your story highlights on Instagram are a simple way to get data about your contributions, and you can drive your audience to your targeted page. To showcase your products more attractively in story highlights.

2. Event promotion

Social media is the perfect place to boost brand awareness and promote events because the audience looks for data there. You can still use the story feature to show past events and promote the upcoming ones. It makes the audience know about the events that your business hosts.

3. Show What You Have

The primary objective of every business is maintaining the clients informed and providing BTS(Behind The Scenes) of the work that creates excitement. With these stories, your customers and followers can get your company’s peoples and new initiatives.

Here are the best ways that your brand or business can do:

  • Tease your viewers by showcasing your new products.
  • Share screenshots, videos, pictures taken during the company meetings.
  • Show your audience about your product’s manufacturing.

4. Interact With Audience With Polls

You can engage and also collaborate with customers using the ad polls in your stories on Instagram. You can grow an understanding of your customers. And again, ask them many fun questions, inviting the audience to interact with your business or brand.

You can also reframe your advertising and marketing campaigns efficiently through the results of your Instagram Story Polls. Making a highlight of all your poll ads that you have uploaded on your stories is the perfect step for users and followers to get that you are interested in their feedback and opinions on your conversations or products. It makes the way to receive more story views and make the content more attractive using Snaphappen Instagram Story Views, helping you reach your content to a broader audience.

5. Answer All The Questions Of Your Followers

Another feature you can utilize to grab your fan’s attention is a Q&A Story Highlight on Instagram.

The platform introduced the sticker “Questions” in 2018, making your fans write questions to your brand or business when you add “Questions” stickers to your story. You can visit the user’s profile who has responded, and you can share anyone’s question, but their profiles or images won’t appear.

6. Give Tutorials Of Product

Making an album significantly for tutorials to use your services or products helps increase your credibility and grow your brand authenticity. And also, you can add the customers using your product’s video to simplify your product use.

It provides your users with an idea of what to do after purchasing your services or products.

7. Highlight The Testimonials Of Your Customers

Everyone knows the importance of sharing customer reviews, so share your business or company’s reviews with all your fans. Making an album to share your customer’s experiences utilizing your service, brand, product and highlighting these on your profile is the perfect way to showcase your happy customers.

8. Share Discounts And Sales

Offering giveaways and discounts are simple ways to increase sales on the platform. It gives greater visibility to your products and brand. And also, it has the potential to generate leads, increase sales, and drive more traffic to your target page.

Placing this on the Instagram Story Highlights is a good idea to attract followers. It leads them to engage with your story content and encourages them to get your services or products.

9. Begin a Series

You have known many ways to boost your services and products, highlight earlier ones, advertise your special events, and communicate sales & discounts now. Another exciting step to engage with your audience on Instagram stories and get tremendous visibility is by making a highlight committing to uploading relatable, fun content.

You can also make a highlight to share motivational or inspirational quotes relevant to your brand or business. You can also create a highlight of current trends on social media, sharing your video series or blog.

You can post fun posts and non-business posts also, but you need to be consistent. Create a story on Instagram each time you are uploading a new video or blog. This strong consistency makes your audiences come back!

Summing Up

We hope this article has provided you with unique ideas about utilizing Instagram Story Highlights in a new dimension to interact your business with fans on Instagram. Working with Instagram Story Highlights is a perfect way to do so if you look for ways to build your brand or business.


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Author: Mary Kyle

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

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