Video Marketing has had a substantial impact on marketing campaigns. No matter what industry you work in, you would benefit from the use of videos. Videos can capture the audience’s attention quicker than text-heavy pages and can help you educate the audience about your products/services.
With more people engaging in video content each day, it would be a mistake if your brand does not capitalize on the benefits that video marketing offers. Businesses have been creating their video content, and that too in a limited budget. Invitation videos are a great example of how businesses attract the audience to their stores. To create such videos, businesses use invitation maker applications, which help save a lot of time and resources.
In this article, we will be talking about an inexpensive yet powerful visual story-telling medium: a humble slideshow. We will take a look at how you can boost your revenues with the help of creating slideshows.
What is Slideshow Video?
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A photo slideshow video is a short video that runs through a series of photos, accompanied by text and background music. It is an effective video format as it allows you to show your products’ images, explaining the working of your product with texts and background voiceover.
It is one of the most cost-effective video formats. All you need to do is click good quality photos that have a professional look and feel. The next step would be putting all the videos in a sequence, adding texts wherever required, and using voiceover or background music.
Where Should You Use a Slideshow Video?
Your slideshow videos can be a part of your social media pages, marketing campaigns, and websites. The audience does not have to imagine the product while you explain it to them. It offers the audience a visual of the product and its working. Slideshow videos are a no-fuss video marketing tool that is pretty diverse and can deliver the intended message effortlessly.
How Creative Slideshows Help You In Selling More?
In this section, we would be looking at the impact that Creative Slideshows have on your sales and marketing campaigns.
- Keep It Simple
Videos are meant to deliver your sales pitches to a greater audience in an entertaining form. This becomes difficult when you use videos that are loaded with texts, which defeats the purpose of creating video content. To be able to explain the message clearly, we can use creative animations and interactions between visuals. This would not only help you keep the audience entertained, but also ensure that the message is delivered lucidly. This educates the customer regarding your brand, the problems that you intend to solve, and how your brand is different from the rest.
- Be Creative To Stand Out
There is no lack of video content on the internet. Every minute, 100GB of the video is added to YouTube alone. The audience can easily find similar content on the internet if you fail to capture their attention. Creative videos can capture the attention of the viewers quickly and make them sit through the entire length of the video.
- Tell Your Stories
Your videos are the perfect tool to keep the audience coming back for more. Creative stories can ensure the increase in likes, shares and subscriptions. This is essential for any marketing campaign as it focuses on customer retention.
- Get To The Point
One of the most important points that you have to keep in mind is keeping the message direct and short. All effort in creating the slideshow video will go to waste if the audience gets bored before you reach the most important message. Therefore keep the messages short and impactful by using only the most relevant slides or photos.
Making a Slideshow Video
Here are a few steps that would help you create the perfect slideshow video for your marketing needs:
- Decide on the Slideshow Concept
The concept of the slideshow includes all elements of the video, the format, why are you creating it, and the targeted audience.
You need to note down the reason for taking the slideshow project up. Note down all the important points which you wish to present in your slideshow video. This would not only help you in keeping your video on track but would also help you in the post-production stage, where you can check if you have missed out on any important points.
In this stage, you need to define the audience that you intend to target. You have to consider the age and profile of the audience and decide on the pitch and length of the video. This would help you find the video’s ideal length so that the audience makes it to the end of the video without losing interest.
- Make Your Slideshow, or Take Professional Help
Now that you have an actionable idea, it is time to decide who takes the responsibility of creating the video.
There are many slideshow maker applications available online to help you create the slideshow video yourself. Select a tool that you like, and start working on your video idea. There are many tools online that offer predefined templates and background music options for your video. All you have to do is select the theme and start compiling your video.
There is also professional software that comes at a price. This software includes more complex functions and allows you to work on various layers simultaneously.
- Bring Your Plans To Action
Once you have picked the tool which suits your requirements, it is now the time to bring your ideas to reality. Place all your photos and slides sequentially, choose the transitions and effects, and add the background music.
The ideas in this article should help you get started on your slideshow video project. Creating your videos becomes an enjoyable process if you plan. Let your imagination free, and start using slideshows to ramp up the revenues.