Are you struggling to with your business? If yes, this article is for you. See the 6 ways to make your business stand out from the crowd.
In extremely competitive areas whatever business you run is likely to be unnoticed against the weight of competition unless you as the business owner do something to make it stand out and get noticed
What can you do that will make your business special?
What can you do to your company (even if it is a one-man band) that will set it apart from the other companies and businesses in your niche or market area?
6 Great Ways to Get Your Business Stand Out of the Crowd
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Here are some suggestions which should help you do just that:
Think about how you might adopt these strategies in your business
1, Be Genuine and Honest
Most companies try to be bigger or more official than they really are. Companies that can let that drop and actually share what’s genuinely going on are often able to garner a lot of trust and loyalty.
Be real about who you are and where your company is at.
2. Cultivate a Win/Win Ethos
A lot of businesses treat their value propositions as win-lose. They make money, the customer loses money.
Great companies, on the other hand, view their relationship as a co-creative one with their customers. Their customers want solutions, and you’re there to help provide that to them.
View your company as win-win and look to cultivate more win-win relationships with customers. Enroll customers in the product design process to help make sure you’re really solving their problems.
3. Do Unusual Promotions
Did you know that Otis, the man who invented the elevator safety mechanism, got his company launched by placing himself inside a giant elevator in public and hacking off two elevator cables with a hatchet?
Unusual promotions garner a lot of attention. Try to come up with shocking or unusual ways of promoting your business.
4. Write with Personality
Companies like Woot and Groupon launched with a successful business model – but they also had something else. They had fantastic writers that had real personality.
People love reading personality-filled bits of content online. If you can get people to write witty, funny or edgy content, there’s a very good chance you’ll stand out.
5. Pick a Niche and Be World-Class at It
Don’t try to be good at everything. Instead, try to be fantastic at just one or two things.
Pick a niche and become the best in that niche. Stand out in that niche, rather than in the broader market.
Here’s an article I found which should help you do just that:
6. Choose a Corporate Culture
A corporate culture shines through each and every employee. It shines through your website, your copy and everything else about your company.
Consciously craft your corporate culture. Your company will have a culture; it’s your choice whether you consciously craft it or not. Do you want your company to be corporate and bureaucratic? Or fun and entrepreneurial?
These are some of the many ways you can stand out. Pick the ones that resonate with you and implement them in your business.