Job Title: Content Marketing Manager
Employer: The Adaptavist Group
Job Type: Remote
Location: United Kingdom
Salary/Rate: Not Specified
UK Visa Sponsorship: Not Available

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Overview of the advertised job:

The Adaptavist Group is seeking a skilled Content Marketing Specialist to create, manage and optimise branded content across its portfolio of technology brands. The successful candidate will work within the Brand, Content and Communications team, reporting to the Content Lead. The role involves producing engaging marketing materials across multiple channels, including blogs, videos, emails, webinars, eBooks, social media and interactive content. The postholder will manage content projects from initial research and planning through writing, editing, publication and performance analysis. A strong understanding of SEO, Generative Engine Optimisation (GEO), AI-assisted content production and commercial copywriting is essential. The position also requires close collaboration with internal stakeholders, technical specialists, designers and external agencies.

Responsibilities

• Create high-quality branded content for products and services across The Adaptavist Group’s brands.

• Manage content production from research and ideation to editing, publishing and distribution.

• Develop blogs, videos, email campaigns, webinars, eBooks and social media content.

• Review creative briefs and ensure content meets audience needs, objectives and marketing goals.

• Conduct keyword, audience and topic research to identify relevant content opportunities.

• Optimise content for SEO, GEO and visibility across traditional and AI-powered search platforms.

• Collaborate with technical experts and stakeholders to ensure content accuracy.

• Upload and manage content through content management systems (CMS).

• Repurpose successful content across different marketing channels.

• Monitor content performance using Google Analytics and SEO tools.

• Prepare marketing reports, identify performance trends and recommend improvements.

• Coordinate with internal teams and external agencies on campaign production.

Requirements

• Previous experience in a content-focused marketing position.

• Strong commercial copywriting and editing skills across multiple formats.

• Good understanding of SEO and GEO.

• Practical experience using AI tools in content creation workflows.

• Ability to manage multiple projects and meet deadlines.

• Excellent research, communication and organisational skills.

• Strong attention to detail and ability to maintain consistent brand messaging.

• Experience collaborating with designers, developers and senior stakeholders.

• Familiarity with project management tools such as Jira or monday.com.

Desirable:

• Experience in B2B technology marketing or fast-growing organisations.

• Knowledge of product marketing, communications and public relations.

• Experience managing multiple brands and distinct brand identities.

• Video production and Canva skills.

• Familiarity with Atlassian products and monday.com.

Benefits

• Generous paid time off and holiday allowance.

• Flexible working hours and remote-first working arrangements.

• MacBook provided to employees.

• Additional financial support for remote workers setting up home offices.

• 26 weeks of fully paid leave for birthing parents.

• 13 weeks of fully paid leave for non-birthing parents.

• Extended leave provisions covering adoption, IVF, surrogacy and other family-related needs.

• Additional support for employees experiencing menopause, menstruation, endometriosis and PCOS.

• Family-friendly workplace policies.

• Diverse and inclusive working environment.

How to Apply;

Interested and qualified candidates should:
Click here to apply online for this job

Disclaimer

Author: Simon RobertEasyInfoBlog is a multi-author blog. We have experts and professionals in various fields who share their ideas and expert knowledge to help you with your daily information needs. Thanks for reading!